Breeze is Project Management for Normal People

Breeze is a breath of fresh air in the product management space. Its simple interface will satisfy small businesses made up of normal people.

Breeze is Project Management for Normal People

Breeze

The Closest to Plug and Play You Are Going To Get

One thing I learned working in information security is that while people care about the overarching goal - protecting your organization - the nerd language turns them off. Vulnerabilities, asset classification, confidentiality, integrity availability... "Just tell me what I gotta do".

Project managers will experience the same. We care about delivering value. But burn-up charts? PERT? IDEAS? WBS? Pareto? "Just tell me what I gotta do!"

Breeze was built to focus on work and teams so they know what they have to do.

"A day at the beach". My sister Laya Clode's dog Monty having a huge amount of fun at the beach. Monty is a Labradoodle.
Photo by David Clode / Unsplash

Think You Can Tell Me What To Do?

Exploring the app

I admit to being partial to a good kanban. Breeze has one. I built a "website redesign" project with about 10 tasks to experiment with. I enjoyed the easy labelling and the addition of images to make tasks stand out. Breeze allows users to put emoji reactions. I found the idea cool although I'm not sure it's a "killer feature" in itself.

The calendar view (next picture) works well with the "roadmap" feature where a team can coordinate concurrent initiatives. The task menu felt less inspiring. I am the type of person who does task way in advance. Seeing overdue tasks and tasks without a due date is worthless to me.

As a matter of fact, basing what you should work on as "what is the most overdue" is bound for failure. Deadlines are not priorities!

Finally, the activity menu allows filling your time sheet based on recently updated tasks, which feels like how people actually complete them: update the tasks and then fill the holes to get to 40 hours. The time management of Breeze sticks out. People like me who hate them see all these widgets as a waste of real estate. Project managers who obsess over them will find the overall features lacking in granularity. For example, the "Reports" menu focuses on time while providing no real insight:

Breeze organizes work in a beautiful fashion. Webshops and video game companies fit. Its minimalistic approach seems better at first glance for small businesses, though the "roadmap" feature can work well to scale to a bigger team.

Limitations

It's a crowded market. Breeze must compete with a lot of "project management apps that make a good looking kanban and calendar". I couldn't identify a standout element, whether it be from product design or features.

Pricing

Talk about a simple pricing structure! One underrated advantage of flat pricing is whenever Breeze delivers additional features, everybody benefits. Its product management team will not spend all their energy on highly customized features to benefit its enterprise customers. It will embrace product-led growth, which benefits small and medium organizations.

Verdict

Breeze is a breath of fresh air in the product management space. Its simple interface will satisfy small businesses made up of normal people.